Aerial images have become very popular in recent times. More so since the relative affordability of RPA’s (Drones) and ease of access. It was only 10 years ago, where the only way to obtain aerial imagery was to hire a light aircraft which is a very hefty outlay and very quickly runs into the 1000’s of dollars in expense. 

With the rise of the “Drone Era” putting aerial imagery  within everyone’s reach it was only a matter of time before RPA’s were used to obtain unique aerial perspective imagery and it be used within the Real Estate Industry for marketing campaigns with great success. A survey published by RISMedia reveals that real estate listings sold over 68% faster utilising aerial photography and videos in their marketing campaign. The survey findings go on to say that

“89% of buyers identified aerial photos as the most helpful website feature in their home property search”

and that

“73% of vendors looking for a listing agency prospective would give preference to an agent that utilised aerial imagery in their marketing campaign”

So with that in mind, it is no wonder that aerial and drone photography (and lets not forget videography) has become an integral part of most marketing campaigns that wish to perform well to attract more eyes on the property listings and potentially selling faster or for a higher then listed price.

Aerial Real Estate Photography can create a wow factor if done correctly, but coupled right with videography, there is a game changer. Some further interesting facts that emerged whilst the author was researching the topic:

• 54% want general video tours of a particular house.
• 44% use videos to compare shortlisted properties and their features.
• 86% want videos to learn more about the suburb and community of potential properties.
• 38% say that videos help them identify specific features of properties.

Source: Digital House Hunt: Consumer and Market Trends in Real Estate Report

This shows a dynamic shift in how potential home buyers view real estate marketing to a certain degree. To further give this statement value. Since 2020, amongst restrictions and limited numbers able to attend open homes, we again see that shift that has in one way or another changed peoples daily routines, their shopping and how they search for their next property to purchase. No industry can now say that online sales are too difficult to achieve, of course many do prefer the personal sales approach but the greater part of society has now accepted and adopted online shopping. The key to capture ones attention amongst a “cookie cutter” scrolling list is fast becoming the new challenge.

Coffs Coast Aerial Drones Services brings not only a different view at how we look at real estate marketing but also offer a wide range of traditional marketing media to anyone who is looking to place their home or investment property on to the market. Studies suggest that aerial marketing images increase potential buyers’ engagement, but why stop there? Talk to us about our short length walk through video content production showcasing the best features of the property. We keep the video relatively short as to not lose the focus of the potential buyer who is in “scroll mode” or “browse mode” as studies will show you only have less then 6 seconds to capture the attention for the viewer to stop and watch the rest of the advertising media. We are happy to meet with you to discuss further how we can help obtain more eyes on your property and increase your sales.